It can be a long journey on the path to commercialization of a product, but once there, how you establish and operate the commercial capabilities of your company can ensure their success or cause you to fail in reaching the full potential of that product. In most cases, the team and capabilities that got you through product development and approvals is not the same to get you through initial commercialization. Additionally, as your product portfolio grows with different products for potentially different patients and different go-to-market strategies, the complexity and scale of the needed commercial capabilities can become daunting.
Fact Sheet
Commercial Execution Readiness